Surgeons at your institution are helping people in your community deal with one of the most common health problems in America: back pain. There are no cures, but there are lots of treatments that are helping people live with less pain and lead more active lives.
DePuy Spine, Inc. has prepared the Back Pain in America Community Media Guide, to provide you background on back pain and its treatment and to assist you in raising public awareness of the issue in your community. Your surgeons have an expertise in the areas covered in this guide and can be a valuable resource to media when developing stories on degenerative disc disease (DDD), minimally invasive spinal fusion surgery, artificial disc replacement and scoliosis.
This guide has four sections of background and customizable press materials including press releases, fact sheets, pitch letters, media advisories, suggested reporter questions, resources, and images. These materials are meant to assist you in the development of individual stories in your community and should be customized to reflect the perspectives and experiences of your doctors and patients. These materials have been thoroughly researched, reviewed and developed by medical and communications experts.
We hope you find these guides useful. If you have any questions, please contact us at ebusiness@dpyus.jnj.com or 800.633.7610, ext. 2700. Thank you.